Louis Vuitton x Yayoi Kusama collab
We take a deep dive into Chapter 2 of this exciting designer collaboration as LV launch their advertising campaign for “Creating Infinity”.
Our eyes were primed when Louis Vuitton unveiled images from their latest advertising campaign for Drop 2 of “Creating Infinity,” the Maison’s exclusive collaboration with the avant-garde Japanese artist Yayoi Kusama.
Following a debut chapter highlighting Louis Vuitton’s interpretation of Kusama’s most iconic signature, the Dots, the Maison plays up the artist’s expressive, joyful spirit in new motifs and a campaign lensed by the photographer Steven Meisel.
Acting as canvases, Ambassadors and friends of the House — including Lea Seydoux, Cate Blanchett, Justin Timberlake, Naomi Osaka, Hoyeon, and Zhou Dongyu — pose for a series of playful portraits embellished with colourful, expressionistic statements inspired by some of Yayoi Kusama’s most distinctive motifs. Radiant Pumpkins, cheerful Faces, Flowers, and Infinity Dots and Nets appear on the iconic Capucines and Monogram accessories.
These creations from Drop 2 of the Louis Vuitton x Yayoi Kusama collaboration are now available in-store worldwide.
Production: J-P de la Chaumette