Design Joburg – a new breed
SA’s premium décor and design exhibition has just announced its new baby: Design Joburg Collective; we think you’ll be impressed.
Come the 3rd to the 5th of June and Joburg’s Kramerville Design District will be slipping into something a little more daring. Enter Design Joburg Collective (DJC). Design Joburg, who recently partnered with Sanlam Private Wealth, is going niche this year, with an exhibition that’s closer in style and pace to trendy fringe events like Fuorisalone in Milan and Déco Off in Paris.
Think: an international design week, minus the costly flights and hotel bookings, which offers a uniquely local interpretation of a global design festival. We’re into it, Design Joburg!
The team describes a 3-day showcase of all that is spanking new, innovative and rousing from both international and local décor and design brands. The festival will take place within a one-kilometre radius of Kramerville, which means we’re encouraged to don our best trainers and hit the streets to engage with designers, architects, textile houses, decorators, artists and more and absorb the design hit that this intimate event will bring.
The nature of a festival like DJC will breathe life into design exhibitions as we know them; it heralds the dawn of a more vibrant and interactive experience of the design world. Expect showrooms such as Hertex, Coricraft, Roche Bobois, Bulthaup, Wunders, @home and St Leger & Viney to throw open their doors with bespoke showcases of their craft inside.
A sharply curated mix of indoor and outdoor attractions will engage visitors with newly launched products and collections, pimped-up shop windows, in-store displays as well as the opportunity to take advantage of DJC offers and activations. A selection of showrooms will also be hosting talks featuring leaders in the creative community (fans should keep their eyes on Design Joburg’s social media and website for details on these).
Design Joburg’s calling card has always been its collaborative approach to design and the festival pays tribute to this by giving those designers, crafters and creatives without an address in Kramerville the opportunity to participate in pop-ups throughout the precinct including at ‘Level 3’ (the same chic address where Coricraft’s showroom can be found).
Dialling up the experiential aspect, the event will also include art installations (with work by James Delaney and Andile Dyalvane making an appearance), public displays and activations, while visitors can choose from an irresistible array of food and drink at the district’s restaurants, food trucks and bars (including a whimsicaly themed gin bar courtesy of Hendrick’s).
We were thrilled to be told that DJC is free to attend, so visitors may wander at their leisure and return as much as they’d like.
Shaking up the exhibition space this June, DJC will be bringing the trade and design-loving public a totally new experience within the epicentre of Joburg’s décor and design scene.
Join the festival between 3 and 5 June at Kramerville Design District, Johannesburg.
www.designjoburgcollective.com or www.designjoburg.com
