DJC Summer

Design Joburg Collective returns

What’s news for the imminent summer edition of the much-loved design showcase.

We recall the buzz when Design Joburg launched in 2016 at the Sandton Convention Centre. This premier showcase of local and international design quickly became an annual favourite of ours for its collaborative approach, uniting creatives across the design and décor spectrum to work on projects together, as well as for its novel approach to stands. Room sets, are what they called them, and they were nothing like your average décor show stand…custom designed, manufactured and fully dressed, these fully-fledged rooms were able to authentically showcase each creative’s capabilities down to the finest details and transport the viewer from the venue.

But we soon saw how Covid-19 ravaged the events space, stripping us design-lovers of any opportunity to delight in our best design and décor events again. Earlier this year however, Design Joburg Collective rose from the ashes as a new-fangled open-air event that spread itself across Joburg’s most-visited design hub – Kramerville. It presented like a mini-design week with the hub’s top showrooms opening their doors for talks, launches and special releases, pop-ups and activations dotted around the district and a dedicated programme of happenings to keep us all lingering. It’s no surprise that Design Joburg Collective’s innovative and flexible new format was an absolute success and that it’s returning once again for a summer iteration this month.

What’s new and what’s on the shortlist

Visitors to Design Joburg Collective: Summer Edition (#DJC21Summer) can look forward to the same vibey and interactive, district-wide format as before, but with a completely fresh line-up of exhibitors and events alongside Kramerville’s best-loved showrooms. Some of the new additions include:

  • A whole extra day to browse. That’s right, the Summer Edition spans 4 days, from Thursday to Sunday.
  • A Fourways Farmer’s Market pop-up, where you can sit down for a meal, a drink, live music and a bit of craft shopping.
  • A beyond-Kramerville footprint. #DJC21Summer will spread its borders to two new satellite sites over the four days, namely 44 Stanley and Victoria Yards.

Beyond the glut of exciting new features to enjoy at #DJC21Summer, we’ve singled out a few not-to-be-missed entries that we’re personally going to seek out.

  • A totally new collection launching at Tonic, they’re keeping details under wraps for now, but this premium local design studio never lets us down with their sophisticated meets contemporary mix of furniture and objet.
  • La Grange, another native to the district will be revealing two new international brands to their stable. Namely, 101 Copenhagen and Muubs – both of them Scandi icons who are bringing their pared-back, organic and artisanal furniture and accessories to La Grange. We’ve already got eyes for 101 Copenhagen’s Japanese inspired ceramics and cannot wait to get a closer look.
  • Cocoon Lifestyle’s Bilala Mabuza will also be launching her new furniture collection during the show – expect upsized proportions in a mix of fabulous textiles.
  • Hertex is releasing its new international ranges from Clarke & Clarke and Harlequin. The latter’s Colour 1 Collection of fabrics and wallpapers is just that – a profusion of vibrant and juicy colours in a glut of prints that spans four colour themes: Rewild, Renew, Retreat and Reflect. Some of our crushes include their Perennials, Acropora and Saki designs. 
  • The more anecdotal talks programme at 44 Stanley’s intimate Bioscope venue that includes creative agency Mamakashaka’s Nandi Dlepu and photographer, filmmaker and art director Fhatuwani Mukheli. Whilst over at 44 Stanley, be sure to pop into Guillotine for their scarf collaboration with Latitudes featuring work by 7 local artists.

Brought to you by Sanlam Private Wealth and in association with SA Tourism, Design Joburg Collective: Summer Edition is taking place from 28 to 31 October 2021 in the Kramerville Design District, 44 Stanley and Victoria Yards. This is a free-to-attend showcase but visitors are encouraged to register on DJC’s website.

www.designjoburgcollective.com

Words: Mila Crewe-Brown
Production: J-P de la Chaumette
Photography: Supplied with hero image courtesy of Dreamweaver featuring their new Oasis Collection from Eijffinger. Slider on our home page is from Hertex featuring their new Harlequin collection.