Scents and sensibility
Fragranced candles evoke distant memories and remind us of exotic escapes. What better time to make the most of home life (and home offices) than right now? We ask the experts what you should burn.
While 2020 may not have been much of a year for mankind, it’s certainly been quite the year for scented candles. Global media did a double-take when Goop, Gwyneth Paltrow’s polarising but profitable ‘potions and notions’ company, released the first of her bougie creations, named This Smells Like My Vagina. Product packaging describes the immediate sell-out as ‘a funny, gorgeous, sexy and beautifully unexpected scent’ with a fragrance profile that includes geranium, citrusy bergamot, cedar absolutes, Damask rose and ambrette seed. Rather a lot going on down there. Or as columnist Hadley Freeman so humorously reviews in The Guardian, “I’ve read entire wine menus with fewer descriptive references.” Laughable or not, by midway through the year, the Goop success was followed by another – Gwyneth’s follow-up candle, This Smells Like My Orgasm.
September saw the launch of fashion brand Loewe’s home fragrance range that includes candles in matching wax holders. The brainchild of creative director Jonathan Anderson, and created in partnership with the brand’s perfumer Nuria Cruelles, the striking collection includes hot-trend kitchen garden scents that include beetroot, pea, tomato leaves and marihuana.
With this flurry of chandler activity in mind, and given that this year’s witnessed more of us staying home and accessorising home offices than ever before, we felt the time was right to ask the creatives behind our choice local candle brands to clue us in on their favourites, their best-sellers and their stand-out scents. Four distinctive fragrance trends emerged.
Words: Martin Jacobs
Styling and Photographs: Martin Jacobs
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