Frederick Sinclair - Design News

Design news

What’s launching on the local design landscape right now? We cast the net.

From interior design studios launching retail spaces to handcrafted design co-operatives, there’s plenty happening in South Africa. Here are a few brands to go in search of.

Always Welcome

A visit to Hyde Park Corner’s newest local design destination is a must for those who love homegrown craftsmanship. “Always Welcome’s showroom aims to represent the possibilities of a dream house built exclusively from South African design.” Spearheaded by Coraltree Projects’ Garreth van Niekerk and Alan Hayward, the brand is a co-operative for owner-run studios and a traveling concept which will be popping up at a retail space near you.

For the coming months, you can visit them at Hyde Park Corner. With art, homeware and design from the likes of Trevor Stuurman, Gone Rural, Mash T, The Urbanative, Houtlander and many, many more, this gang of SA talent is being deservedly represented in a thoughtfully styled space.


Frederick Sinclair

Referenced by its trio of founders as a space with “an aesthetic that is not only contemporary, but has a sense of history unique to our lifestyle”, the new Frederick Sinclair furniture showroom puts forward a clash of influences that cannot be ignored.

One thing’s for sure, the brand is not afraid of using colour in their products or showroom interior. Layering striking contemporary furniture (of their own design) with elegant antiques, vibrant colour and bold prints, the space lays out the brand’s own interpretation of a “well-loved, lived in home” filled with era-hopping style.

Story Design

From the interior design studio behind Dubai’s Grill Shack, Taverna and Meat Company, and Cape Town’s Hank’ Old Irish bar, Devil’s Peak Brewery, plus a handful of Doppio Zeros and many more atmospheric restaurants and bars, Story Design is Sea Point’s new kid on the design scene. Founder Jackie Fitzgerald and Senior Designer Dayle Wener have opened the showroom as a gobsmackingly beautiful love letter to their new residential design service and it is a beaut!

In the space you’ll find a host of pieces from their favourite collaborators in amongst their own custom designed interior products – which includes their gorgeous bathroom range – all of it proficiently styled in a way that’ll keep you lingering.

Dekas & Co

This little store cropped up at 44 Stanley Avenue just the other day and is a treat for the senses. With a curated selection of décor smalls and furniture pieces, it’s the brainchild of endlessly talented couple Henk Henderson and Llewellyn Steenkamp.

The brand launched in the midst of Covid-19 lockdown and brings together the duo’s vast creative skillset which includes steel manufacture, retail activations, photography, events and fashion. The store is something of a treasure trove with lashings of natural texture and no shortage of character and sells an extensive range of their own designs, antiques and accessories that’s bound to have you going home with something.


Mesh Living

Brought to you by Dark Horse – one of SA’s top furniture design teams – Mesh Living is an online platform that gets to the heart of conscious shopping. Their mission is to protect and grow the local craft design industry by giving makers a platform to sell their original products, but also to educate design-lovers by sharing the process of making, the people behind the brands and the love of quality handmade products.

Some of the brands they support include Vorster & Braye, Mia Melange, Joon and Klomp Ceramics to name a few. That they promise to ship your order within 72 hours of purchase – be that dining table or dish – is pretty incredible in our opinion.

Joe Paine

One of Jozi’s best loved product and furniture makers, Joe Paine has opened doors at 44 Stanley Avenue. The pint-sized store is filled to the brim with the brand’s characteristic functional, yet quirky collection of items which honour outdoor living and tend to bring a sense of humour to design.

From Joe’s Fold bird Feeder and famous Kreep wall planter system to his new lockdown-inspired Home Work Table, this is where you can head to for a closer inspection of the designer’s band of covetable pieces. You’ll also spot new mirrors by Inland and artworks by Io Makandal.

Words: Mila Crewe-Brown
Production: J-P de la Chaumette
Images: Sarah de Pina (Always Welcome), Kevin Fitzgerald (Story Design) and supplied.