The Poetry of Living Collection: A fusion of style, comfort, and artistry

SA’s leading fashion destination unveils its new furniture and homeware collection.

The Poetry of Living Collection is here! This expansion for the brand marks a significant step in its evolution from a fashion-forward label to a comprehensive lifestyle brand. Embracing the essence of “Poetry of Life,” the collection extends beyond fashion to include furniture, decor, textiles, and more.

Exploring the ‘Why’ behind Poetry of Living

When asked about the inspiration behind Poetry of Living, the Poetry team says, “We have embarked on a journey of style and self-expression, one that brings you closer to the poetry of life. As a fashion lead destination, it felt natural for us to expand into a full lifestyle brand, not only dressing our audience but also adorning their homes and living environments. We understand that a home is an extension of your style and a reflection of your innermost aspirations.”

A symphony of comfort, aesthetics, and individuality

The Poetry of Living Collection is more than a mere assortment of furniture, decor, and textiles; it is an ode to the Art of Living. Crafted to create a symphony of comfort, aesthetics, and individuality, the collection includes hard furnishings such as tables, beds, and cabinets, alongside soft upholstered furniture like sofas and armchairs. The homeware range extends to bedding, towels, scatters, crockery, bakeware, and cutlery.

Curated style personas for every taste

The launch encompasses three distinctive design aesthetics:

  1. Modern Classic: Seamlessly blending contemporary elements with touches of elegance.
  2. Romantic: Marrying tradition with modernity, evoking the grace of the past in a current light.
  3. Gypset: Taking you on a global adventure, embracing artisanal craftsmanship and natural materials for a grounded, earthy setting.

Celebrating collaboration with artisans and creatives

The collection prides itself on collaborating with artisans and creatives. In a world inundated with mass-produced items, the brand emphasizes the importance of craftsmanship, high-quality natural materials, and celebrates the makers who bring visions to life. This commitment extends to supporting craftsmanship communities both locally and abroad.

Global sourcing, local craftsmanship

The Poetry of Living Collection draws inspiration from distant voyages and global traditions, designed for modern living. The collection is a tapestry woven from premium fabrics, solid woods, marble, and brass accents. From Portugal to India, Cape Town, and beyond, Poetry Living’s journey of design explores natural skill sets and craftsmanship communities worldwide.

Enhancing joy and well-being through home design

In the words of Poetry Living, “Design is not just about decorating your home; it is about crafting your life.” The collection aims to enhance joy and well-being by curating pieces that support individuals on their journey to a life well lived. Living spaces are viewed as an expression of one’s unique story, a canvas where narratives unfold through colour, curves, juxtaposition, contrasting combinations, and scale.

The Poetry of Living Collection is available for exploration on the Poetry website, with new products set to be released in the coming months. Stay tuned to Poetry’s social and digital platforms for updates and releases.

www.poetrystores.co.za

Words and production: J-P de la Chaumette
Photography: Supplied